Venida Evans

[1] In a 2009 interview with The Detroit News, Evans stated that she would still return to her past job if her acting career ever stalled saying, "I still know how to say 'Five rows up and six seats over.

[2] While some television viewers thought that Evans was a ghost in the IKEA ad campaign, executives at Deutsch New York envisioned her character as a "muse.

"[2] Peter Nicholson, the chief creative officer of Deutsch New York, described the concept of the muse which Evans plays in the commercials saying, "She's the voice of reason and support and your consciousness of why you made a good purchase of an Ikea product.

"[1] Philadelphia Daily News columnist Ellen Gray compared Evans' IKEA "Muse" to Bruce Willis' character in The Sixth Sense.

[1] Evans' other recent work has included a recurring role on the CBS soap opera, Guiding Light, where she plays a grandmother named Loretta.

[1] She has also stated that she will audition for a part in a future Adam Sandler film, noting that her career has accelerated since the launch of the IKEA commercials in 2008.