[1] Vennelakanti was inclined towards Harikathas, and began writing from a young age.
Initially, he worked as a banker and wrote his first film song for Krishnam Raju-starrer Sriramachandrudu.
[3][4][5][6] His elder son Shashank Vennelakanti works as dialogue writer for dubbed films.
His younger son, Rakendu Mouli, also started his career as a lyricist and singer for several dubbing films.
He made his debut as a lead actor with Moodu Mukkallo Cheppalante.