The production of Venus pencils gave the company an early start in the manufacture of high-quality pencils marketed to artists and architects.
Venus pencils became even more popular after the First World War, which had interrupted the supply of pencil from German companies.
In high school many people who used Venus brand pencils saw their slogan "Venus Beats All " which oddly was a reference to the ancient Roman dice game in which the "Venus Roll" was the best possible roll.
Venus Pencils were produced in a total of seventeen degrees under the categories of very soft, soft, medium, hard, and very hard.
A number of acquisitions followed, and in 1967, the company name was changed to Venus-Esterbrook.