He later returned to Britain and served during the rest of the war in the British Army, mainly in North Africa, but was never commissioned as an officer.
[citation needed] He was responsible for the relaunch of the Daily Mail as a tabloid, after which its circulation increased greatly under editor Sir David English.
When English died in mid-1998, Rothermere resumed the chairmanship of Associated Newspapers and replaced his protégé as president of the Commonwealth Press Union, only to die himself some months later, still chairman of DMGT, after being fatally stricken with a heart attack while dining with his son (and successor) Jonathan Harmsworth, 4th Viscount Rothermere.
Harmsworth's newspapers supported the Thatcher government, but following Tony Blair's landslide general election victory he defected to the Labour Party.
[2] They had three children: Following the death of his first wife on 12 August 1992, Rothermere married his longtime girlfriend, Maiko Jeong Shun Lee, in 1993.