Owned by NextStage Entertainment Corporation, the theatre was built in Grand Prairie to boost the economy of the city and lead to possible tourism.

[5] In May 2002, the theatre hired Dallas artist Cabe Booth to paint oil portraits of the visiting acts and personalities.

In 2007, the venue moved a small portion of the now over 300 (and growing) 4'×4' paintings into the main foyer along the downstairs entry to the private suites.

Concert performers have included The Scorpions, Fifth Harmony, Ratt, Demi Lovato, Janet Jackson, Phish, "Weird Al" Yankovic, Toni Braxton, Jennifer Hudson, The Killers, Paramore, Nicki Minaj, Mannheim Steamroller, Justin Bieber, Michael Bublé, Alicia Keys, Kylie Minogue, Alanis Morissette, Roger Daltrey, Bob Dylan, The Black Crowes, Van Morrison, Duran Duran, Coldplay, Robert Plant, Stevie Nicks, David Gray, Guster, Death Cab for Cutie, The Postal Service, Ben Folds Five, Barenaked Ladies, Jimmy Eat World, Arctic Monkeys, The Smashing Pumpkins, ZZ Top, Marilyn Manson, Gorillaz, Kelly Clarkson, TobyMac, Reba McEntire, Peter Frampton, South Korean boy groups BTS, VIXX, 2PM, B.A.P, B1A4, GOT7, DAY6, Boyfriend, EXO, SHINee, Monsta X, Seventeen, Wanna One, NCT 127, NCT Dream, Astro, Stray Kids, Tomorrow X Together, The Boyz, and Ateez, South Korean girl groups Red Velvet and (G)I-DLE, and Christian worship services have also taken place here by groups such as Hillsong United and Joseph Prince Ministries.

Latin artists Jenni Rivera, Chino Y Nacho, and Dulce Maria performed at the NFL Pepsi Musica Super Bowl Fan Jam.