Named after a small mews off the Portobello Road in Notting Hill, the label was known for its emphasis on modern psychedelic rock and its many subgenres, including shoegaze (The Verve), slowcore (Acetone and Low), and indie Britpop (The Auteurs).
In fact, Vernon Yard used many different distributors throughout its run, primarily the aforementioned Caroline, but also competing major label Capitol Records and other willing distributors.
[citation needed] In 1993, Keith Wood joined Vernon Yard from Caroline Records, leading the company as president.
Virgin wanted to heavily promote the Verve's 1997 Urban Hymns and, as such, released the album on Virgin and not Vernon Yard.
These moves effectively left Vernon Yard without its key artists, and only a handful of releases on Vernon Yard have appeared over the years.