Raised in Hong Kong, Chou pursued her education in the United States, attending Choate Rosemary Hall in Connecticut and later studying communications and business at the University of Southern California..[2][1][3] Veronica Chou is a prominent entrepreneur, philanthropist, and advocate for sustainable fashion.
She has significantly influenced the global fashion industry, championing environmentally friendly practices and innovative business models that prioritise sustainability and social responsibility.
Under her leadership, the group successfully brought over 12 brands, such as Material Girl and Rampage, to the Chinese market, opening more than 1,000 stores and creating a strong retail presence.
These ventures underscore her ability to bridge Western brands with Asian markets, all while paving the way for her later focus on sustainability in the fashion industry.
Notably, for every piece sold, the company commits to planting a tree, further contributing to environmental conservation efforts.