Veronica is a beautiful young woman with raven hair, favoring expensive, up-to-the-minute fashion.

In some comics, Mr. Lodge claimed that he moved his family to Riverdale in order to avoid Veronica becoming spoiled, like many of the children he knew and grew up with.

His plan did not succeed as well as he had hoped, as Veronica is often depicted on spending sprees, in which she maxes out her credit cards.

In her debut story, in Pep #26, April 1942, Veronica was referred to as a 'sub-debutante', daughter of 'Money Bags' Lodge of Beacon Hill, who had just come to live in Riverdale.

[volume & issue needed] In Archie Comics #1 (Winter 1942), another version of Veronica's emigration to Riverdale is depicted.

She nevertheless chooses to hang out with her less affluent friends, including the boy she is in love with, Archie Andrews, whom she nicknames "Archiekins."

Her other friends include Ethel Muggs, Midge Klump and Nancy Woods, and they all enjoy having slumber parties and shopping at the mall together.

[citation needed] Periodically, she can be cocky and snobbish, constantly looking down on those less fortunate than herself, or sees herself as the rules of common society don't apply to her simply because she is wealthy, which causes her friends to be upset with her.

[citation needed] Living in a house full of servants, Veronica often thinks that they are only there to serve her, and she doesn't see them as people.

Her father, Mr. Lodge, loves her dearly, and even though he frequently loses his temper with her snobbishness, frivolity, spendthrift nature, and choice of boyfriends, he can never refuse when Veronica asks him for something.

[citation needed] Veronica's cousin, Leroy, in Elementary School, has a mean-spirited, juvenile delinquent-like personality.

This act of unbridled selfishness angers her father who grounds her indefinitely, orders her to return the shoes and cancels a party she wanted to throw, and she has a nightmare where she remade Riverdale in her own image, calling it Veronicaville.

Though commonly a cheerleader, her athletic abilities vary from superior to nonexistent, and she lacks domestic talents and many other skills that Betty has mastered.

In fact, her cooking skills are so notoriously poor that the other characters literally fear for their lives when she tries to prepare a meal.

Several stories portray Veronica as an expert at billiards, the reason being that her family owns a pool table, and she has been playing since she was a child.

In the 2000s, Veronica appeared a few times as Powerteen – a comic book character created by Chuck Clayton.

(The issue had been enabled after Archie Comics and Warner Music Group had settled their legal battle over the duo's name by agreeing to a cross-promotion deal).