Veronica (media)

Veronica is a brand name of successive Dutch commercial and public radio and television broadcasters.

"Free" was a reference to the laws at the time that did not allow commercial radio broadcasters to operate from a location within the (land) territory of the Netherlands.

Within a decade it became one of the largest public broadcasters and the trademark was tested as being more popular than Coca-Cola.

[2] In 1995 the Veronica Association gave up public broadcasting and entered a joint-venture with CLT, parent company of RTL 4 and RTL 5, VNU and Endemol, called the Holland Media Groep, running three mostly successful national TV-stations and three less successful national radio stations.

However, the negotiations between the Veronica Association and SBS Broadcasting were not going as planned and no agreement could be set.