Carried out through research conducted by Veronica Mainetti, all of these projects have been dedicated to exemplifying sustainable and environmentally responsible development practices.
Mainetti is also a visual artist and a practicing rock climber using ethical minded art and wellness activities in continuation of her background as a sustainable developer.
Mainetti's personal work outside the development world continues in the expression of the dualities of nature & humanity, drawing heavily from her commitment to improving the way we live through environmental awareness, activism and sustainable practice.
On display 24 hours a day through the front windows of the building, The Rebirth[5] looped continuously for the duration of the exhibit, witnessed by hundreds of thousands of people on a weekly basis.
Mainetti incorporated climbing into the event, filming a short video of herself using safety gear to scale the entire height of the building.