An artistic force that takes present fashion forward, anticipating new trends and embracing challenge".
[4] Versus was endorsed by many celebrities including Zayn Malik, Jennifer Lopez, Cheryl Cole, Leighton Meester, Miranda Cosgrove and Alexa Chung,[citation needed] and featured in and on the cover of fashion and lifestyle magazines like Vogue, InStyle, ELLE and Glamour.
[citation needed] In 2004, when Versace faced a downturn in profits, Versus was reduced to a limited collection of accessories and eventually shut down.
[7] Having acted as a consultant at Versace after Donatella acclaimed his MA collection for Central Saint Martins College of Art and Design, Donatella invited Scottish designer Christopher Kane to re-launch the line with her in February 2009 with a capsule collection of handbags, shoes, and jewelry.
[9] Anthony Vaccarello began working with Versus in 2014 and exited in 2016 to become Creative Director for Saint Laurent.