It is an openly branched shrub with egg-shaped leaves and spikes of sweetly scented, pink and white flowers in spring and early summer.

[2] Verticordia fragrans was first formally described by Alex George in 1991 from specimens collected near Eneabba and the description was published in Nuytsia.

[3][4] The specific epithet (fragrans) is from the Latin word fragrantia meaning "fragrant"[5] referring to the scented flowers.

[2] George placed this species in subgenus Eperephes, section Pennuligera along with V. comosa, V. lepidophylla, V. chrysostachys, V. aereiflora, V. dichroma, V. x eurardyensis, V. muelleriana, V. argentea, V. albida, V. forrestii, V. venusta, V. serotina, V. oculata, V. etheliana and V.

Its fragrant flowers, which will appear for a long period if older blooms are removed, make it an attractive garden plant.