The botanist Ferdinand von Mueller reportedly became entranced by its floral display when he visited the northern sandplains area in 1877, later describing the shrub as the 'princess of Australian flora'.

The leaves are almost circular in shape, 4–11 mm (0.2–0.4 in) in diameter with a distinct white margin, lack a stalk and attach directly to the stem.

[2] When Alex George reviewed the genus Verticordia in 1991, he placed this species in subgenus Eperephes, section Pennuligera along with V. chrysostachys, V. lepidophylla, V. aereiflora, V. dichroma, V. x eurardyensis, V. muelleriana, V. argentea, V. albida, V. fragrans, V. venusta, V. forrestii, V. serotina, V. comosa, V. etheliana and V.

Its branching habit, pale leaves and large flowers are especially attractive but it is not well known in cultivation outside Western Australia, where some examples have grown for more than 14 years.

Established plants grown in Western Australia have shown to be frost resistant and have tolerated heavy summer rainfall.