[3][5] Michaelis had previously been featured in minor roles on a few prior CollegeHumor productions before appearing as a contestant on Make Some Noise in 2022; their performance on the series led executive producer Sam Reich to cast them as the host for Very Important People.
[3][6] Michaelis emulated public-access television presenters in their performance, attempting to instill in their host persona a feeling of believing they are destined for larger things and that their presence on the show lends it additional importance.
[7] Michaelis and director Tamar Levine sought to incorporate a narrative arc into the series, developing the "host Vic" character through their interactions with the guests.
[5][7] For the second season, the show's reception of a Webby Award was integrated into the narrative, with Michaelis describing the host character's progression as "just them trying to figure out potentially getting some wins in this career sector, while their personal life is really in the toilet.
[10] After each episode airs, a "Last Looks" behind-the-scenes video is released, featuring Levine and makeup department head Alex Perrone explaining the creative decisions and technical process behind creating each guest's appearance.