The series was originally produced out-of-pocket, but was picked up for its second season by CollegeHumor, allowing Carroll to "pay for lunch for people.
"[3] The series follows the adventures of Carroll's Mary-Kate Olsen including daily routines, religious experiences, major life decisions (moving out from an apartment shared with twin sister Ashley Olsen, deciding to have a baby, and more) and general troublesome situations in which Mary-Kate seems to find herself.
"[2] Liz Shannon Miller of GigaOM writes, "Suffice it to say that the Valley-girl-transplanted-to-SoHo portrayal is thus incredibly harsh, but unless you're actually Mary-Kate Olsen, I defy you not to laugh.
Production values are low and the sound quality is less than impressive, but the informal nature of the videos work, and the tightly-paced episodes fit a whole lot of painfully funny jokes into just one minute.
The @VeryMaryKate Twitter account has been running since April 2009 and "provides no shortage of great one-liners and increases the show's social networking component.