[1] Veturi was born to Chandrasekhar Sastry and Kamalamba in Pedakallepalli, near Challapalli, Krishna into a Telugu Brahmin family.

[citation needed] Veturi completed his schooling in Diviseema, Jaggayyapeta, near Vijayawada in Krishna district, and SSLC in his grandmother's village.

[4] He learned the basics of editing a news article from his senior at Andhra Prabha, Narla Venkateswara Rao, whom he considers his first teacher.

In 1962, he became the first and only Telugu journalist to interview the then Prime Minister, Jawaharlal Nehru, who came to inaugurate the Srisailam Hydroelectricity project.

His writing style caught the attention of the film industry due to his use of traditional poetic rules related to alliteration and rhyme for describing current affairs.

He delivered a number of hits for senior actors like Sr. N.T.R, Akkineni Nageswara Rao, Ghattamaneni Krishna, Shobhan Babu, Krishnam Raju and upcoming stars like Chiranjeevi, Nandamuri Balakrishna, Nagarjuna, Daggubati Venkatesh.

This golden period in his career saw memorable albums like Saptapadi, Subhodayam, Subhalekha, Sagara Sangamam, Meghasandesam, Mudda Mandaram, Malle Pandiri, Nalugu Stambhalata, Rendu Jalla Seeta, Amarajeevi, Sreevariki Prema Lekha, Ananda Bhairavi, Srivari Sobhanam, Mogudu Pellalu, Chantabbai, Sitaara, Anveshana, Alapana, Mayuri, Amavasya Chandrudu, Janaki Ramudu and Geetaanjali.

During the late 1980s, Veturi's mass numbers garnered a lot of response from the public resulting in directors demanding more and more of them.

However, Veturi still maintained his balance between classics and mass-numbers with movies like Jagadeka Veerudu Atiloka Sundari, Sarigamalu, Sitaramayya Gaari Manavaralu, Matru Devo Bhava, and Mechanic Alludu.

His association with young directors like Sekhar Kammula and Gunasekhar produced some memorable albums, like Anand, Godavari, Varudu, Arjun, Premishte (Dubbed version of Kaadhal) and Leader.

This book contains 27 articles written by Veturi celebrating his association with some famous personalities in the Telugu film industry.

Veturi was married to Seeta Maha Lakshmi and has three sons: Ravi Prakash, Chandrasekhar and Nanda Kishore[17]

In March 2010, Veturi openly criticized the Film Nagar Cooperative Society officials for not handing over the 1000 sq.yard land that was allotted to him about 28 years ago.

[18] After his death, noted singer Mano and senior actor Vijay Chandar demanded the government to give the land to his family.

[19] Director Sekhar Kammula, who worked with him to deliver some critically acclaimed songs, wrote a four-page article in the daily Sakshi describing Veturi's death as his "personal loss".

[21] Appaji Ambarisha Darbha, a creative digital-media professional turned actor made a font with the name "Veturi" which was inaugurated by Telugu lyricist Sirivennela Seetharama Sastry in 2018.