SBS Broadcasting announced its plans for a launch of a fourth channel in the Netherlands already in 2009.

On 22 August 2014, the company officially released its definite plans for a new channel targeting female viewers.

[4] On 10 April 2017 Talpa Holding acquired a 67% stake from Sanoma Media Netherlands.

The channel will cross-promote the Viaplay streaming service by featuring broadcasts of selected sports properties from the service, such as Formula One, PDC darts, and Premier League football.

[6] Mainly films and television series, at launch, every day of the week a different theme:[7]