It was a Canadian version of Viceland, broadcasting lifestyle-oriented documentary and reality series aimed towards a young adult demographic.

As part of a larger licensing agreement with A&E Networks, Shaw launched a Canadian version of Biography Channel's successor in the U.S., FYI, in 2014.

After low viewership and profitability, Rogers and Vice announced the termination of the partnership, and the complete shutdown of the channel effective March 31, 2018.

Rogers CEO Guy Laurence described the proposed studio as "a powerhouse for Canadian digital content focused on 18- to 34-year-olds" which would be "exciting" and "provocative".

[10] Vice Media was originally established in Montreal, but had moved to New York City due to difficulties in reaching a sufficient scale in Canada at the time.

ET on February 29, 2016 with Bar Talk, an hour-long special featuring Vice Canada's head of content Patrick McGuire, followed by a countdown to the official launch later in the day.

[4][12] Rogers also contributed original programming, such as the scripted comedies Nirvanna the Band the Show and Fubar Age of Computer.