[3][4][5] After completing his education, Morpurgo was employed at the library which was co-owned by his father and his business partner Petar Savo.

[3][6][7] Morpurgo's bookstore, from the very beginning of its activity, was the headquarters of the People's Party, where young intellectuals, inspired by the ideas of the Hrvatski narodni preporod (Croatian national revival), held their meetings.

Morpurgo was involved in starting the independent Croatian weekly newspaper Narodni list (People's paper).

He took upon himself the administration and management of the newspaper, and also wrote the articles, mainly against the mayor Antonio Bajamonti Autonomist Party policies.

Some attributed this problem to the political conflict (Mihaljević was member of the Party of Rights) between Morpurgo and municipal authorities.

[10] Today many historians agree that Morpurgo's political ideas were aimed at the awakening of Croatian national consciousness, improving the economy of Dalmatia, education and cultural upliftment of its citizens.

As a trader, bookseller, banker, publisher and columnist, Morpurgo dedicated his life to the People's Party goals.