Video Monitoring Services of America[1][2][3][4] collects and distributes information about TV news broadcasting and its viewership.
[5][6] The New York Times described them as "a company that tracks news programs in major cities.
ads in Advertising Age used time-pressured "Do You Know" captions (Do You Know How To Get A Reel Of All Commercials Featuring 7 Guys In Flowered Hats ... By Noon Tomorrow?,[10] Do You Know Your Competitor Broke Their New Coffee TV Campaign In Seattle Last Night?
Their operation involves recording 24/7 and then selectively reviewing broadcast.
[12] From prior cases it was clarified that "The primary objective of copyright is not to reward the labor or authors, but '[t]o promote the Progress of Science and useful Arts.'"