Presenting new R&B music alongside popular rap videos, the show appealed to teens and young adults.

Many artists from the Golden Age of Hip Hop made their debuts on Video Music Box.

Although it is ostensibly a local show, its influence has been very widespread, and it has been considered a major factor in the growth of Hip hop music and culture.

During interludes between videos, the hosts would often allow regular people to give shout-outs to their friends and families.

Very often, the hosts would also do man-on-the-street segments where they discussed various topics of the day, such as the first Gulf War, teen sex, and issues in hip hop and music in general.