Van Oostveen relied on changes in patterns of image intensity over successive video frames.
Video fingerprinting is of interest in the digital rights management (DRM) area, particularly regarding the distribution of unauthorized content on the Internet.
If registered content is detected, the publisher can take the appropriate action—remove it from the site, monetize it add correct attribution, etc.
A typical application is described in this Video Fingerprinting Use Case for Television Productions and Broadcasters.
Mash-ups can consist of content from several sources that are compiled together and set to a unique audio track.
This discrepancy has real applications in the global online community in terms of film distribution.
Video fingerprinting applied to smart TV is enabling an emerging category of interactive television applications.
Television devices integrated with real-time fingerprinting software can automatically recognize the video content on-screen in order to enable interactive features and applications on top of the programming.
Entrepreneur Mark Cuban has made investments to leverage this technology to create interactive features for his cable networks HDNet and its successor AXS.
[11][12] In April 2014 the British company Friend MTS Ltd. donated its video fingerprinting technology (known as F1) to the International Centre for Missing & Exploited Children (ICMEC) to help increase the efficiency of child pornography investigations and to halt the continued sharing of similar files over the internet.