Jawahar Goel, who led the launch, recalled 10 years later, "We hardly had four transponders and could offer only 48 channels, compared to analog cable that was giving 60 and was much cheaper.

[7] Following bitter legal proceedings between Star and Zee, in 2007, the two companies called a truce and began offering their channels on each other's services.

[7] On 11 November 2016, the Board of Directors of Dish TV and Videocon d2h agreed to an all-stock merger of their DTH operations.

The merger was approved by the Competition Commission of India (CCI) on 10 May 2017,[8] and by the National Company Law Tribunal on 27 July 2017.

[9][10] The merger faced uncertainty in January 2018, when Dish TV announced that it was re-evaluating the merger after some of the Videocon Group's lenders petitioned the National Company Law Tribunal to open insolvency proceedings against the company.

The merger made the new combined entity the largest DTH provider in India with 17.7 million active subscribers.