As of March 2006 it had 4 employees and would initially reveal only that it was developing a novel login solution that hides an access code in plain sight.
After over a year of secretive development and testing, the company launched its product, Vidoop Secure, at the Web 2.0 Expo in San Francisco, California on 2007-04-17.
Luke Sontag, a co-founder, gave a presentation at the expo demonstrating the technology and further announced that an unnamed Fortune 500 company would be replacing its login system with Vidoop by July 2007.
There are currently two multi-national advertisers: Smart USA (a division of Daimler) and ConocoPhillips (Phillips66, Conoco, and 76 brand gas stations).
At the time of login, if the cookie is found, a grid of images is displayed that includes pictures belonging to the user's chosen categories.