The channel is owned by SomosTV, company headed by Luis Villanueva (President & CEO of SOMOS Group).

ViendoMovies runs 24-hours a day featuring movies originally produced in Spanish in a commercial free format (without television advertisement).

[1] In 2006 SomosTV, a Pay TV entertainment company based in Miami, Fl announced the launch of ViendoMovies, then under the name VeneMovies.

[3][4][5][6] ViendoMovies offers a selection of theatrical wide release movies from Spain, Mexico, Colombia, Peru, Chile, Argentina, Venezuela, Puerto Rico, among others.

NCTC is responsible for acquiring programming and hardware for almost 1000 affiliated companies that own and operate cable television systems in the U.S.[7]