Each year the ceremony constitutes a prestigious event in the center of Vienna, hosted by major television stars from Germany and Austria such as Sonya Kraus, with performances of up-coming singers such as Nevena Tsoneva.
The winners of the international categories Style Icon and Global Citizen are invited to participate as honorary guests of the ceremony.
There are only exceptions for the categories Best Designer, Tribute to Fashion & Lifestyle, Best Model and Style Icon who are selected by a committee.
Since 2011 the event is promoted every year with a theme campaign closely related to the city of Vienna and its history.
In 2014, Jerry Hall performed as a modern Queen of the Night from Mozarts The Magic Flute.