It streams videos similar to other services, but also allows users to subtitle content available in 200 languages as well as providing original programming.

Headquartered in San Mateo, California,[2] it has offices in Singapore, Tokyo, Japan, and Seoul, South Korea.

Viki raised $20 million from Greylock Partners, Andreessen Horowitz, and BBC Worldwide in October of that year.

[11] In that same month, BBC Worldwide announced an extension of its relationship with Viki, including a deal to work with the company on advertising.

The company has also signed distribution deals for its original content with Hulu, Netflix, Yahoo!, MSN, NBC, and A&E, as well as TVB in Hong Kong, SBS in South Korea, Fuji TV in Japan and Amedia in Russia.

[2] Viki also syndicates its shows with fan-generated subtitles to partners such as Hulu, Netflix, and Yahoo!, and receives fees and revenue from those distributors.