This group of intellectuals decided at one of their gatherings in 1960 that it would be a good idea to celebrate the landing of King Olaf by means of a festival.

[citation needed] In addition, Pedro Montañés, crowned with tree branches, played the role of the fearsome Viking Ulfo and jumped from his dorna boat to the land in order to meet with the Bishop Cresconio, represented by Priest Romero who, with mere words, dominated the invader, making him kneel submissively before the representative of Christianity.

At night, cacharelas (a type of bonfire) are lit in the merlons of the towers in order to remember the way they warned of the Vikings arrival in the estuary.

[citation needed] The second stage which began in 1965 and lasted until 1990, was the consolidation period for the festival, sponsored by Cerámica Domínguez del Noroeste S.A (a local ceramics and flooring company) and organised by their workers.

[9] The climax of the event is the disembarkation: the locals who portray the warriors arrive in a replica of an 11th-century Viking ship to take the towers.