Vilhelm Prior (10 April 1835 - 20 May 1910) was a Danish book dealer and publisher.

He began an apprenticeship in J. H. Bings Etablissement in 1850 and was later educated as a book dealer abroad in 1855–59.

[1] Back in Copenhagen, in 1859, Prior established a book shop at Købmagergade 49.

Propr's son Aage Prior (14 November 1866 - 3 February 1936) became a partner in 1900 and the sole owner of the firm in 1910.

[1] Prior married Anna Maria Wørmer (13 February 1844 - 1 March 8.1890), a daughter of lighthouse manager Heinrich Julius W. (1805–76) and Aurelia Katrine Gesner (1811–82), on 14 August 1864 in Hønsted Church.