Baguian's parents were both civil servants in the PTT, and at 18 he began to work as a runner in an advertising agency where he became a director-editor, notably for albums by Serge Gainsbourg.
More success came in 1996 with Pas mal, and particularly with Mes chants in 2000, a collection of caustic and poetic songs, full of puns.
Vincent Baguian is a friend of the singer Zazie, for whom he has written many songs, and opened many concerts.
They have recorded duets such as Simple comme bonjour (on Mes chants), and Je ne t'aime pas (on Ze Live !!
Vincent Baguian is also the author of many songs on the album Je ne mâche pas les mots (2006) by Elisa Tovati.