[1][2] Born in the United States, he moved to Italy in the early 1950s to open an atelier in Rome in the fashionable Via Veneto.

After that experience, London also called him to design a line of shoes that he completed with creativity and all-Italian creativity[4] Together with other names of the Italian fashion of the time such as Roberto Capucci, the Sartoria Antonelli, the atelier Carosa, Giovannelli-Sciarra, Germana Marucelli, Polinober, the Sartoria Vanna and Jole Veneziani, he participated in 1952 in the first historical parade at the Sala Bianca in Palazzo Pitti in Florence.

A very young Oriana Fallaci sent by the weekly Epoca told the news[5][6] In 1953, together with other major names of the time (including Emilio Schuberth, the Sorelle Fontana, Alberto Fabiani, Jole Veneziani, Giovannelli-Sciarra, Mingolini-Guggenheim, Eleonora Garnett, Simonetta), he founded the SIAM - Italian High Fashion Syndicate[7] (later to become the National Chamber of Italian Fashion).

In July 1954, together with the Sorelle Fontana, Emilio Schuberth, Giovannelli Sciarra, Garnett and Mingolini-Guggenheim he took part in "Alta Moda in Castel Sant'Angelo".

Jennifer Jones, May Britt,[9] Virna Lisi, Sylva Koscina, Isabella Albonico, Eloisa Cianni,[10] Lucia Bosè, Lilli Cerasoli,[11][12] Ivy Nicholson,[13] Loredana Pavone,[14][15][16] Joe Patterson,[17] Anna Maria Ghislanzoni, Marta Marzotto and a very young Elsa Martinelli[18] are some of these[19]