The flag was used to symbolize a variety of frontman Peter Steele's interests and political ideals (paganism, nature connectedness, and socialism),[1] including his own Scandinavian heritage.

[2] Viking explorers visiting North America around the year 1000 called one of the areas they came to "Vinland".

The flag appears on various Compact Disc covers produced by the group, sometimes with the slogan "made in the People's Technocratic Republic of Vinland", and adorns various pieces of Type O Negative merchandise.

Various far-right groups, other extremist groups and some Germanic neopagan groups in North America adopted the symbol as an ethnic flag, commodiously identifying the name of the 11th-century Norse colony at L'Anse aux Meadows, Newfoundland, called Vinland in the Norse sagas, with the predominantly Anglo-American inhabited areas of the modern nations of Canada and the United States.

[4] In the early 2000s, the white supremacist skinhead group Vinlanders Social Club widely appropriated the flag.