The project design and development was performed by Emotion Media Factory, a Germany-based company responsible for the dancing fountains in Chiang Mai Night Safari Park (Thailand) and Kangwon Land (South Korea) as well as the multimedia shows for AIDA Cruises.

The fountain constitutes a part of the complex reconstruction project of the Southern Buh quay near Roshen Confectionery Factory in Vinnytsia.

In the framework of the project the 700 meter water front was embanked, a pedestrian zone and a leisure area were constructed, a street lighting system was installed, and an amphitheatre was built for hosting spectators of the fountain shows.

To install the fountain equipment the riverbed of the Southern Buh was cleared in the volume of 28000 cubic meters.

For the fountain shows the super powerful LED lights are used allowing applying very bright and showy backlighting resulting in various picturesque effects.

The scenes shifted from a huge steam engine created by the large water effects and sound, morphing slowly into a "train" using the full 100 meters of fountain effects, through the mechanical era with cars and bikes floating across the massive water screen.

In the pre Computer era a huge oscilloscope displays analogue morphing patterns on a 70m wide water jet screen.

Swan Lake Fantasy show involves 277 jets, 67 pumps, 560 LED underwater floodlights, 4 engines, 23 frequency inverters and 240 solenoid valves.

[10] On 22 April 2012 the festive launch of the Roshen multimedia fountain in the new season was held and a new show programme was presented.

By the opening period three additional laser systems were installed, allowing to apply more special effects and to vary the show programme tremendously.

[16] The grand opening of the new season 2016 took place on April 23 at 7 p.m. Nationwide finalists of Eurovision contest including Tonia Matvienko, Pur:Pur, Alloise, Brunettes Shot Blondies entertained visitors at the grand opening night show.

[18] The 7th season grand opening for the Multimedia Fountain Roshen took place on 29 April 2017 in Vinnytsia.