Inez took a master's degree in photography at the Gerrit Rietveld Academie (1985–1990) and Vinoodh founded the Lawina clothing line with his classmate Rick Bovendeert.
A commission for Inez to photograph the 1986 Lawina collection led to Vinoodh beginning to work with her, first as a stylist and eventually in 1995 as co-author of the images they produce together.
[9] Since 1999, they have worked regularly with Icelandic polymath Björk on several music videos and high profile magazine editorials.
[13] The duo has shot supermodel Kate Moss while dancing to Michael Jackson's Billie Jean on film;[14] they also directed Lady Gaga's 2013 music video for "Applause".
Designed in collaboration with M/M (Paris), it was published by Taschen in two volumes, each containing 333 pages and a pocket book-sized reader featuring essays and fiction by Michael Bracewell, Antony Hegarty, Penny Martin, Glenn O'Brien, Bruce Sterling and Olivier Zahm, with lyrics by Björk and Lady Gaga.