Violet Grey is a Los Angeles based luxury beauty products retailer and content site founded in 2013 by Cassandra Grey.
[1] The company combines magazine style content and shopping for beauty products.
[2] Violet Grey hosts a magazine style blog called the Violet Files, where beauty insiders and celebrities discuss the products they use.
In March 2021 this was presented as a 16-question interview with Virgil Abloh[3] Violet Grey has partnered with Jasmine Tookes, Melanie Griffith, January Jones, Kim Kardashian, and Rosie Huntington-Whiteley.
[4] Emma Roberts had a Violet Grey photoshoot when she was six months pregnant.