ViralNova is a curation site for clickbait,[1][2] launched in May 2013.
[3] John Hermann of BuzzFeed described ViralNova as a connection between "the dark internet — chain-letter internet — and Facebook".
[4] Run by Scott DeLong, ViralNova was sold to Zealot Networks on 9 July 2015 for $100 million.
[5] Zealot sold ViralNova to BumpClick, in April 2017 Function(x) announced that it was buying BumpClick for $25M.
The lower value reflected declining site visitors.