Viralheat was a subscription-based software service for social media management that helps clients monitor and analyze consumer-created content.

[2] It tracks the number of mentions an individual or company receives on digital properties and analyzes factors such as influence, sentiment and language.

[3] The influence of a Twitter handle is measured based on followers, mentions, and retweets[4] Sentiment is assessed as positive, negative or neutral.

[5] Viralheat's Human Intent tool labels social media participants as leads if it assesses that they are likely to consider purchasing a corresponding product.

[14] In February 2013, Viralheat released a redesigned analytics dashboard called Smart Steam[20] as well as other user interface improvements and multiple account features.

[23] Viralheat was acquired by Cision in March 2015, a Chicago-based PR communications company, to augment gaps in their social media offering.

[9] A contributor review in PRWeek in 2012 said Viralheat's strengths were its sentiment analysis, simplicity, price and customer service, but that its filtering tools were "a little rough around the edges.

The reviewer also praised Viralheat for its user interface and easy cross-posting across different social networks, but said its reporting and analytics were limited.

[3] On April 9, 2010, it assessed that 70 percent of comments about Tiger Woods were positive following his return to professional golf after a sex scandal in late 2009.

[32][33] During March Madness the same year, Viralheat Inc. ran an analysis with the software that found the most talked about team was the one from the University of Miami.