[3] In early 2008, Virb was listed as one of the biggest technology disappointments of 2007 by PC Advisor, among other websites, due to its focus on social networking basics, and lack of innovative features.

[4] The web hosting company Media Temple purchased it in June 2008, despite its failure,[3] and in August 2010 relaunched as a do-it-yourself website builder.

"[3] In July 2012, Virb announced that it had officially joined the Media Temple family of products, promising new features, more dedicated customer support, and better system monitoring.

Soon after, changing leadership priorities led most of the Virb development team to depart, though GoDaddy kept a small skeleton crew to maintain existing functionality and keep the site running.

[8] The Virb.com homepage left only a eulogy message, reading "After 10 years proudly helping customers like you with Virb, we have made the difficult decision to discontinue the platform.