[1] It was a subsidiary of the Virgin Group owned by Richard Branson.

These beverages were available in three different flavours (including Lemon and Lime) and were marketed in day-time versions (Virgin DT) and night-time versions (Virgin NT, a FAB with added vodka).

After thirteen years, the brand started to massively decline as rival Coca-Cola had made exclusive distribution deals in big stores and restaurants.

This led to Virgin only being sold in select supermarkets and local stores.

Virgin Group decided it could not compete with cola rivals.