Virgin Plus is a Canadian provider of postpaid and prepaid wireless voice, text and data communications services throughout Canada.

[4] The VirginMobile.ca domain name was registered by Virgin Enterprises Limited on July 4, 2003, with the Canadian Internet Registration Authority.

The company's website showcased several feature phones it offered, and advertised itself as a "no catch" mobile operator.

Sir Richard Branson helped create excitement at launch by zip-lining from a high-rise building into Yonge-Dundas Square in a superhero costume, and drove a monster truck over three cars symbolizing “The Big Three” mobile carriers in Canada – Rogers, Telus, and Bell.

To promote and encourage Canadians to consider the new postpaid service, the company released a new slogan, "It's Better to Be a Member".

This was promoted with a “SIM Fashion Show” launch event featuring Victoria's Secret models.

[11] This program is available to all Postpaid and Prepaid Members and provides exclusive discounts and VIP experiences with many well-known brands in the fashion, travel, music, and entertainment space.

[13] For the same reason, a plan with unlimited Canadian long-distance minutes was launched by Virgin, priced identically to Koodo's equivalent offering.

The flagship device from the Google Nexus series is the first in the world to run the Android 4 operating system.

On November 29, Virgin Mobile invited its Members to join the Galaxy Nexus Tester Team.

On January 9, 2012, Virgin Mobile Canada launched a limited time promotion where postpaid customers who activated only a SIM card during that month would obtain an ongoing $5/month discount when they subscribed to any talk and text plan.

[15] On January 25, 2013, Virgin Mobile Canada introduced "Bring Your Own Phone (BYOP)" which allows members to bring their own phone, get a Virgin Mobile SIM card, and receive 10% off their monthly rate every month on a 30 Day Term.

[17] This allows Members to choose a rate plan level to receive a higher or lower subsidy when they activate a new phone with Virgin Mobile.

[18] In announcing the rebranding publicly, the company noted that it reflects the brand's expansion into home internet and TV service in some parts of Canada.

Customers paid only for the services they used, such as per-minute billing for local calling or per-message fee for each SMS sent.

Long-distance calls to Canada or the United States were charged at double the local airtime rate.

The Choice category was low-end and only included talk and text, while Combo was high-end and added mobile Internet access.

Customers have the option to charge BlackBerry App World downloads or the BBM Music service directly on their Virgin Plus bill.

In June of that same year, Flight Centre began offering exclusive discounts to Virgin Mobile Members.

[citation needed] Virgin Plus also sponsors several nationally recognized events & creates unique experiences and opportunities for Members.

[27] A few days later, on June 17, a second Virgin store was built inside the MuchMusic headquarters in Toronto, Ontario.

[29] Starting Q3 2012, select Virgin Mobile Canada retail locations became what are known as 'Service Lounges', A Service Lounge offers live, in person Warranty Support and can accept broken devices eligible for repair under the Virgin Mobile Standard Warranty Program in addition to issuing 'Loaner Devices'.

In Q4 2012, Virgin Mobile Canada also started offering an extended warranty program called 'Virgin Smart Care' (VSC).