Virgin Mobile USA was headquartered in Kansas City, Missouri, and provided service to approximately 6 million customers.

A joint venture was created between Virgin Group and Sprint Corporation, and Dan Schulman was brought in to run the business.

[6] On November 15, 2007, approximately one month after the IPO, Virgin Mobile USA announced earnings for the three-month period ended September 30, 2007.

In May 2010, Virgin Mobile USA began offering its first smartphone, the BlackBerry Curve 8530, combined with new, unlimited text and data Beyond Talk-branded plans.

[11] Sprint Nextel announced in March 2010 that Virgin Mobile USA would stop providing service to Helio post-paid customers on May 25, 2010.

On June 28, 2013, Virgin Mobile USA released the Apple iPhone 5, its second device taking advantage of Sprint's LTE network.

In June 2017, Virgin Mobile USA announced a new promotional offer known as "Inner Circle", offering an "unlimited" data plan (subject to throttling of media streaming quality, and full throttling of data after 23 GB of usage) for $50 per-month, and that new customers would receive a year of service for $1, and another six-month period for $1 if they purchase a new device after their second year of service.

[17] The Inner Circle plan was discontinued in August 2018; the carrier then started to return Android devices to its lineup, citing consumer demand.

Virgin Mobile-branded service was available within the contiguous United States, Hawaii and Puerto Rico coverage areas under the Sprint nationwide network.

From February 2018, grandfathered customers without the iPhone-only Inner Circle plan remained eligible to purchase Android devices, feature phones and mobile broadband modems.

Most member benefits differ between the American and Canadian versions, though the programs do share some partners and deals in common, including H&M and Virgin Hotels.

In September, 2012, media outlets began reporting on the findings of Kevin Burke, a software developer and Virgin Mobile USA customer.

[29] To access their account via the Virgin Mobile USA website, customers must enter their ten-digit telephone number and a six-digit password.

[29] In response to the wide media coverage, Virgin Mobile updated its online account access system, limiting users to 20 attempts from one IP address.

[29] Virgin Mobile's target audience was primarily young adults, and the company often utilized edgy, pop culture content when advertising.

[30] On March 15, 2010, Lady Gaga released the music video for Telephone which included product placement for a Virgin Mobile branded LG Rumor.

[31] Beginning on May 2, 2011, Virgin Mobile USA launched a campaign that revolved around a fictional Hollywood celebrity couple "Sparah".

Virgin Mobile produced multiple videos and photo galleries that starred the fictional couple and posted them to a dedicated website "sparah.com."

[35] Virgin Mobile products and services were sold via the virginmobileusa.com web site and at partner retail outlets, including Best Buy, RadioShack, Target, Fred Meyer, and Walmart.