In 2012, Advertising Age magazine called "Virginia is for Lovers" "one of the most iconic ad campaigns in the past 50 years.
It made available the iconic Virginia is for Lovers logo, filling the red heart with a rainbow pride version.
In 2005, post-hardcore band Hawthorne Heights alluded to the phrase in the title of their single "Ohio Is for Lovers", which would become widely regarded as an anthem of the early 2000’s emo music scene.
[6] American Idol winner Jordin Sparks recorded a song called "Virginia is for Lovers" in 2007, which was featured as a bonus track on her self-titled debut album.
The slogan is also mentioned in the Fountains of Wayne song "I-95", from their 2007 album Traffic and Weather, singing "They've got most of / the Barney DVDs / and coffee mugs and tees / that say Virginia is for lovers, but it's not.