The Martin Agency

A holding of the Interpublic Group of Companies, Martin is long-known for helping brands "impact culture"[1] in the United States and internationally.

Written in 1969 by copywriter Robin McLaughlin,[5] the slogan entered the Madison Avenue Walk of Fame in 2009.

The Martin Agency was previously under McCann Worldgroup and is currently part of the MullenLowe network at IPG.

The agency’s current client roster (as of February 2024) includes GEICO (since 1995), OREO, Bud Light Seltzer, UPS, Google, Gold Bond, Hanes, Papa Johns, Unilever’s AXE brand, RITZ, DoorDash, CarMax, Hanes, TIAA, Royal Caribbean, Gap Inc.’s Old Navy, Sanofi, ScottsMiracle-Gro, Virginia Tourism, Busch Light, Nerf, Clue, Santander, Donate Life America (pro-bono), Skrewball Peanut Butter Whiskey, Timberland PRO, UScellular, and others.

[7] Previous agency clients include: Walmart, Buffalo Wild Wings, Discover, NASCAR, Mercedes-Benz, Pizza Hut, Saab, Wrangler, CarFax, Subway, The Learning Channel, the American Cancer Society and others.