Virtual concert

Real life concerts are popular in South Korea, where performances by groups such as Girls' Generation have attracted thousands of fans.

Games like Fortnite Battle Royale and Minecraft have been used by artists as venues to reach wider audiences and offer interactive experiences for attendees.

[5] On January 5, 2013, a breakthrough occurred after SM Entertainment held a virtual concert in Gangnam District with life-sized images of Girls’ Generation projected onto the stage, attracting thousands of K-pop fans.

[1] After its first virtual concert featuring Psy's "Gangnam Style" took off at the COEX Convention & Exhibition Center in May 2013, the South Korean record label YG Entertainment announced that it plans to establish 20 venues for virtual performances of its K-pop singers by the year 2015 in North America, Europe, China, Hong Kong, Singapore and Thailand.

[10][11] In the same year, Phil Collins appeared in Grand Theft Auto: Vice City Stories performing his single "In The Air Tonight"; the concert is accessible as part of the game.

[13] The following month, on February 2, EDM producer Marshmello held a ten-minute concert on the main map of third-person shooter Fortnite Battle Royale.

[4] More concerts were held in Fortnite featuring artists including Travis Scott,[3] BTS,[15] Diplo,[16] and Ariana Grande[17] as interactive experiences.

[18] On April 16, 2020, American singer-songwriter Soccer Mommy collaborated with Club Penguin Rewritten fangame to host an in-game concert for her album Color Theory.

[26] On July 14, 2023, the company named AmazeVR launched their VR concert application,[27] featuring real footage of artists in virtual worlds created using Unreal Engine.

The app currently offers access to free songs, as well as the option to purchase full VR concerts featuring artists like Megan Thee Stallion, Upsahl, Ceraadi, Zara Larsson, and T-Pain.