Virtual restaurant

[5][6] The reduced space lowers overall overhead and operational costs, thus yielding higher profit margins, as the price of the food provided is typically not changed.

Ghost kitchens helped brick-and-mortar restaurants recoup their losses and minimize employee layoffs by allowing them to prepare food for multiple brands and keep themselves in business.

[6] The lack of a physical location allows companies to experiment with new menus, brands, and concepts with ease and low risk.

Menus can be adjusted to match current trends or target multiple demographics with a variety of cuisines.

They can track the popularity of items, wait times, and customer feedback via ratings and adjust their menus accordingly.