Virtue is the second album by London singer-songwriter Emma-Lee Moss–better known by the stage name Emmy the Great—and was released on 13 June 2011.
[4] The release of her début album First Love was delayed due to a lack of confidence and Moss' disillusion and frustration with record labels and managers who wished to alter her song writing.
[5] As a result, to fund and release her second album, Emmy the Great partnered with Pledgemusic, an online Direct-to-Fan / Fan-funded music platform utilising a Threshold Pledge System / Provision Point Mechanism that facilitates musicians reaching out to their fan-base to financially contribute to upcoming recordings or other musical projects.
Moss commented that, "instead of relying entirely on a label to make and tour our record, we can skip the middle man and go directly to you, the fans for support.
The BBC gave a favourable review, commenting that, "Resigned but never accusatory, it makes for poignant reassurance that sometimes feeling utterly bewildered and lost is not only natural, but a strange and unmistakeable cause for optimism."