There are several theories about the origins of the name Viru (more can be found in the Wikipedia article about Vironians) The Viru bottle was created by Baltic Beer Company to reflect the historical medieval bottles once used in the region and revive the classic art-deco style of Estonia's first independence in the 1920s.
It was introduced to the British market in 2006, initially being supplied to high-quality bars and restaurants in London and other cities.
The first shipment of Viru beer arrived in Japan in 2009 followed by the United States and Canada in 2010.
In February 2010 Baltic Beer Company announced sponsorship deal with the Team Suzuki Alstare Archived 2016-12-23 at the Wayback Machine where Viru Beer became a co-sponsor of the team in 2010–2011 seasons.
They have developed a number of craft brews, such as Baltic Blonde, Estonian Rye beer and White IPA.