Visual ethnography

Visual ethnography suggests a negotiation of the participants’ view of reality and a constant questioning on the part of the researcher.

Boas as explained by Pink[3] was an early user of photography who did not trust it and was thought that surface images could be an issue in which might shift the historical understanding of culture.

Still marginal, Visual methods slowly became a tradition and exploded when reflexive research made a dramatic turn.

Qualitative research is an off-shoot of the anthropological practice of ethnography that focuses on the collection and analysis of diverse narrative or textual forms of expression.

According to Van Maanen[2] in using visual ethnography as a qualitative research methodology, “the researcher studies an entire cultural or social group on its natural setting, closely examining customs and ways of life, with the aim of describing and interpreting cultural patterns of behaviour, values, and practices".