Vita (Chinese: 維他) is a food and beverage brand name owned by the Hong Kong company Vitasoy.

[1] First introduced in 1976 as a series of flavored fruit drinks, the brand later expanded to include the world's first ready-to-drink lemon tea beverage.

[2][3] Vita-brand beverages are now available in a variety of countries.

[4] Different beverages, such as fruit juice, tea, milk, and water are marketed under the Vita brand, while high-protein soy milk drinks are sold under the name Vitasoy.