It is also noticeably less sweet than Afri-Cola, Coca-Cola or Pepsi, and has a slightly thicker consistency due to its use of citrus and other aromatic oils in the formula.

However, with the advent of Ostalgie (nostalgia among East Germans for the "old days"), many former GDR products were brought back, Vita Cola being one of the most popular.

The company Thüringer Waldquell from Schmalkalden, Thuringia, secured the rights to the name and formula and began producing Vita Cola in 1994.

From 2002 to 2005, Vita Cola sponsored FC Hansa Rostock, a soccer club from Mecklenburg-Vorpommern.

[3] A 2019 news item stated that the product sold a record 89 million liters in 2018 "making it Germany’s most popular domestic cola".